According to ‘Doing Business’ on the World Bank’s website, one of the top places to grow globally is Denmark. If you’re looking for a European business opportunity, then Denmark is worth exploring.
Denmark is a Scandinavian country close to Sweden and Norway. Its main imports are computers, communication equipment, cars, wine and clothes. Denmark’s most important trading partners are the United States, Sweden, Germany, Norway and the United Kingdom. Denmark’s trading figures can be found on the OEC website.
Denmark is in the top ten of countries to do business because of its ease in:
Transport links to and from Denmark are excellent. Copenhagen Malmo Port is the main transport hub for new cars in the Baltic region serving Sweden, Norway, Finland and Estonia. As well as Latvia, Lithuania and Russia.
Road and rail links are enhanced by the Oresund Bridge which links Denmark to Sweden and the proposed Fehmarn Belt Fixed Link which will eventually link Copenhagen to Germany.
Telecoms and internet connections are at the forefront of the government’s focus. They want to make Denmark a leader in digital technology by 2025 and they have already begun the launch of a number of initiatives with that in mind.
Danish is the official language, although many Danes also speak German and English. The work environment is more causal with managers working alongside their teams, and suits are not the norm.
However, in order to effectively target the Danish consumer, marketing materials and websites should be professionally translated. Danish has a contraction rate when translating from English and may require desktop publishing to ensure the text properly fits the layout.
If you want more information about doing business in Denmark then visit the US Embassy business pages for more information. There is also a useful guide from the UK called ‘Doing Business in Denmark’.
Denmark’s infrastructure and future investments make it a very stable and desirable prospect when going global.
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