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The Language of Safety
by Terralíngua      Posted in  October 11, 2017

According to the Association of Equipment Manufacturers (AEM), more than 13,000 workers in the United States are injured at work every day. Many of these accidents could have been avoided if health and safety rules had been followed. The object of the AEM is to help workers stay safe. That is why in June, which […]

Is Controlled Language the End of Human Translation for Technical Documents?
by Terralíngua      Posted in  September 18, 2017

Simplifying technical language to improve comprehension is not a new concept. In the 17th century, a book by Sir Thomas Urquhart contained his plans to construct a new language using simpler terms for tradesmen. He emphasized the benefits of writing in a style that a ten-year old boy would understand. By the end of the […]

Looking for Localization in All the Wrong Places?
by Terralíngua      Posted in  August 29, 2017

Searching for a reliable professional translation partner is often like dating. The relationship starts well but often things don’t go quite as you expected. One of two things usually follows. One may choose to “speed date”, vowing to never be in the same situation again. This choice is based on the belief that having many […]

Minding Your Global Communication P’s and Q’s
by Terralíngua      Posted in  July 20, 2017

Have you heard the old English expression to “mind your P’s and Q’s”? This saying means to mind your language and be on your best behavior. Though a simple phrase, it sums up a world full of considerations with international business. Going global may mean evaluating your communication style when it is time to interact […]

We Do Not Need Translation… or Do We?
by Terralíngua      Posted in  May 18, 2017

Your company only has a domestic presence, and if English is the primary language of your country there may be a belief that translation is not needed. However there are some important considerations before making a default assumption. Who Is Using Your Product or Service? Even if your company does not have international marketing targets […]

Choosing the right Countries for Global Success
by Terralíngua      Posted in  April 6, 2017

Putting your business into the local marketplace makes sense if you want to attract new customers from different countries. According to the Common Sense Advisory (CSA), a company will need ‘14 languages to reach 90% of the world’s opportunity.’ A large, wealthy corporation may well be able to cover these languages. Take Coca-Cola for example, […]

The Benefits of Video Marketing
by Terralíngua      Posted in  February 23, 2017

As brands realize the power of video marketing, it is quickly becoming a popular way of attracting and engaging consumers. Smartphone and tablet use on the go means that people can access information anytime and anywhere. People use their devices to browse the Internet in cafes, on trains, at home and at work. It is […]

The Most Important Tool in a Translator’s Toolbox (and why they should share it with you)
by Terralíngua      Posted in  January 20, 2017

It is a new year with new markets and products. You may have been tasked with obtaining translation quotes to update your literature in other languages. If so, you must know that a question frequently asked by providers when obtaining quotes is if you have an existing translation memory. Not wanting to be hassled with […]

How a Localized and Translated App Can Benefit your Business
by Terralíngua      Posted in  December 13, 2016

How a Localized and Translated App Can Benefit your Business[/caption]Think back to your smartphone’s use this past month. How many times have you made a purchase, conducted research or requested a service using it? More than likely you cannot recall an exact number because it is a part of daily life. Smartphones are essential to […]

The Fastest Way to Reach an International Audience
by Terralíngua      Posted in  November 7, 2016

The fastest way to provide current information to the majority of customers worldwide is through the World Wide Web, also known as your online presence. But do your site and your social media posts “speak to” everyone that may be interested in your product or service? According to Common Sense Advisory research, a company wanting […]

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