Terralíngua

Desktop publishing is often something you will see offered by translation companies, but what is it? Why do you need this service added to your translation project? Making Translation Perfect Desktop publishing utilizes layout software to format text and images. A professional translation provider will offer this service to return a translated document in the […]

Even though China experienced some economic downturn at the end of 2014, there are many small businesses that could benefit from trading with China. Chinese consumers love Western high-end goods. A 2013 article in the Chicago Tribune pointed out that over 1.5 million Chinese consumers visited the US and the UK in 2012. These consumers […]

Expanding business opportunities to new markets is always on the international business radar. With China’s economy slowing down and Russia suffering a downturn, it’s time to look for the hot 2015 emerging markets. According to an article by Ian Bremmer in Fortune.com, while China remains attractive there are other markets with the perfect ingredients for […]

Often when creating content many do not think beyond the source language. Though your instructions may be clear to you, will they be clear to a reader in another country or culture? Any language needs context to make the meaning clear. This is especially important in technical and instructional texts, where a small error could […]

Your company website may be well designed, easy to navigate, attractive and engaging. It will most likely be aimed at consumers who use your products and services and, if your company is in the United States, it will be targeted to an English speaking audience. Optimizing your business website in your own country is one […]

A recent Forbes blog about Big Data said that despite the fact the businesses that use analytics are more likely to show an increase in profits, many companies just do not want to embrace the change. Companies think it is too complicated, or they have an ‘if it ain’t broke don’t fix it’ attitude to […]

While internet shopping is comfortable and convenient, it seems that people still want to enjoy the experience of browsing through real shops. People want to be able to see and feel the products up close and try on clothes before they buy. A survey among 18-25 year olds carried out by the students at LIN […]

Going global was once only for large businesses with a well-known product or service and enough money to solve international business complexities, which include jumping through many legal hoops. Luckily, the costs and the complications have lessened, and businesses now have an opportunity to spread their wings beyond their home base. However, before you decide […]

A Content Management System will help your business get the job done in an efficient, cost effective and timely manner, but in order to achieve this goal your staff will have to know how to use it. You may have been pondering a content management system, but your staff already has enough to do. If […]

In the Past…. Before the world wide web, marketing a brand meant advertising on the TV, radio, the popular press and magazines… and then came the internet. Although this global tool is a marketing marvel, people have developed an ability to “tune out” webpage advertisements. Companies have had to rethink their marketing strategies, because today […]