Websites have become the first point of contact between companies and their customers today. While having a website only in one language, usually English, is a great way to save on costs, it works only when all your customers are fluent in the language and can understand it well. But if your business caters to people across borders or to the local population, translating your website content is a good idea. Here are some of the benefits of website translation.
Translation improves accessibility of the website
Providing your website in more than one language, including English, makes it accessible to more number of people. For example, if your business caters to people in Spanish speaking regions, translating your website from English into Spanish is a good idea. The Spanish version of your website should target the large Spanish-speaking population, who may not be fluent in English or understand the language like you do. When translating content into a local language, the culture, the preferences and the currency used should also be kept in mind. For high quality, accurate translation of the content, the best thing to do is hire a translation agency for the job.
Opportunity to explore global markets
By translating your website into multiple languages, you are making it available to more number of people across the world. Studies have found that more than 70% of the people around world prefer to browse the web in their own language. To be able to reach out to 90% of the world’s website users, you should consider translating your website into Spanish, German, French, Italian, Portuguese, Chinese, Arabic and Russian, among others.
Strengthen your hold on local markets
You may have a good hold on the local markets in your region. But to improve your market share, and push it to a 100%, website localization is what you need. Offering your website in the local language gives you a better chance of penetrating deeper into the markets, as people respond better when you reach out to them in their own tongue.
Translation brings results, at minimal costs
Many business owners worry that the quality of their website’s content takes a hit when they translate it into other languages. But that need not be the case, especially when you hire a professional translation company for the job. Also, when compared to the kind of international revenue you can accrue through localization, the costs involved in translating your website will be really small.
To better understand the localization and translation services that Terralíngua can offer to your company, please visit our website.